Walean, R.H. , Rantung, N.M. and Mandagi, D.W. 2025. The Interplay of Social Media, Brand Trust, Customer Satisfaction, and Loyalty . Jurnal Akuntansi, Keuangan, dan Manajemen. 6, 4 (Sep. 2025), 881–897. DOI:https://doi.org/10.35912/jakman.v6i4.4519.