https://penerbitgoodwood.com/index.php/JPE/issue/feed 2026-05-26T14:36:35+07:00 admin Penerbit Goodwood admin@penerbitgoodwood.com Open Journal Systems <p style="text-align: justify;">Jurnal Pemberdayaan Ekonomi / Journal of Economic Empowerment (JPE) adalah Jurnal bertaraf nasional yang diterbitkan oleh Penerbit Goodwood. Jurnal ini menerbitkan artikel hasil kegiatan pengabdian kepada masyarakat khususnya di bidang ekonomi dari dosen, mahasiswa serta praktisi di seluruh Indonesia. JPE diharapkan mampu menjadi wadah bagi artikel-artikel pengabdian berkualitas yang bertujuan untuk meningkatkan dan mengembangkan perekonomian masyarakat Indonesia dengan lebih optimal.</p> https://penerbitgoodwood.com/index.php/JPE/article/view/6270 2026-04-06T13:18:13+07:00 Sri Suyarti srisuyarti65@gmail.com

<p><strong>Purpose: </strong>This community service activity aims to provide mentoring and empowerment to OK OCE MSMEs through the implementation of digital marketing strategies.</p> <p><strong>Research Methodology: </strong>Using Training, Discussion, And Mentoring Methods<em>.</em></p> <p><strong>Results: </strong>The results showed an increase in participants' understanding of the use of digital media as a means of product marketing.</p> <p><strong>Conclusions: </strong>The Community Service program, which provided mentoring and empowerment to OK OCE MSMEs through digital marketing strategies, has had a positive impact on increasing the capacity of MSMEs. Participants demonstrated an increased understanding of the importance of digital marketing and initial skills in identifying and utilizing digital media as a means of product promotion. The enthusiasm and active participation of participants throughout the program demonstrate that this mentoring program is aligned with the needs of MSMEs in facing marketing challenges in the digital era.</p> <p><strong>Limitations: </strong>This activity is limited by the short duration of the mentoring, so the impact is only visible in initial understanding, not in long-term changes in behavior and business performance. The evaluation is still descriptive without standardized instruments. Participants are limited to specific communities, making it unrepresentative. Differences in digital literacy, education, business type, as well as limited internet access, devices, time, and the lack of follow-up monitoring also influence the results.</p> <p><strong>Contribution</strong><strong>s</strong><strong>: </strong>Through this activity, MSMEs gain not only conceptual knowledge but also practical understanding that can be directly applied in their daily business activities. The mentoring provided helps participants increase their confidence in using digital technology, potentially increasing the competitiveness and sustainability of MSME businesses.</p>

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