Pelatihan desain Logo dan teknik Fotografi bagi pengusaha muda binaan YPSK Lampung untuk meningkatkan minat pembelian konsumen

Published: Feb 1, 2024

Abstract:

Purpose: The contribution of this activity is that these young Entrepreneurs can be more creative in increasing product value. With creativity in the technique of making logos on packaging and photography products techniques, it is hoped that it will be able to increase consumer awareness and interest in buying these products so that they can increase sales.

Methodology/approach: This community service activity is carried out through various stages, namely observations and interviews with target participants regarding the efforts that have been implemented and the obstacles faced as material or ideas for community service themes, then the service team offers solutions to the problems faced. Then the service team provided material related to making logos on packaging and photography techniques. Followed by the Coaching Clinic Method in the form of assistance in creating logos and product photography techniques.

Results/findings: Based on the results of the logo work that has been created by the training participants, it can be seen that the participants have been able to master attractive packaging techniques by creating logos using color and typography. Also in terms of product photography techniques, participants have been able to master interesting product photography techniques, taking photos from good angles, good lighting techniques, and using supporting materials that support the quality of attractive product photography.

Limitation: Through online marketing, the level of consumer awareness of these beverage products increases, thereby increasing sales levels.

Contribution: The contribution of this activity is that after attending the training and coaching clinic, young Lampung entrepreneurs can be more creative in designing logos on packaging and making attractive photography so they can create attractive promotional designs through online marketing, namely WhatsApp, Instagram, and Facebook.

Keywords:
1. Value Added
2. Logo
3. Packaging
4. Photography Product
Authors:
Theresia Dhian Kusumawati
How to Cite
Kusumawati, T. D. (2024). Pelatihan desain Logo dan teknik Fotografi bagi pengusaha muda binaan YPSK Lampung untuk meningkatkan minat pembelian konsumen . Jurnal Pemberdayaan Ekonomi, 3(1), 1–9. https://doi.org/10.35912/jpe.v3i1.2390

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References

    Agustina, R., Dwanoko, Y. S., & Suprianto, D. (2021). Pelatihan Desain Logo Dan Kemasan Produk UMKM di Wilayah Sekarpuro Kecamatan Pakis Kabupaten Malang. Jurnal Aplikasi Dan Inovasi Ipteks “Soliditas” (J-Solid), 4(1), 69. https://doi.org/10.31328/js.v4i1.1732

    Erlyana, Yana, D. setiawan. (2019). pada foto editorial Analisis Komposisi Fotografi “Elephants” Karya Steve Mccury. Jurnal Titik Imaji, 2, 71–79.

    Faif, N., Pratiwi, P., Novia Goning, L., Siska, A., Linka Rahma, S., Moch Aminnudin;, & Jumaiyah. (2022). Inovasi Packaging dan Marketing Produk UMKM Rumah Sehat Barokahdi Desa Bantrung, Kecamatan Batealit,Kabupaten Jepara. Jurnal Abdimas PHB, 5(2), 214–221.

    Kurniasih, D., & Elizabeth, E. (2021). Pengaruh Kualitas Pelayanan, Citra Merek dan Getok Tular terhadap Keputusan Pembelian Jasa. Reviu Akuntansi, Manajemen, Dan Bisnis, 1(1), 1–8. https://doi.org/10.35912/rambis.v1i1.400

    Muhajirin, Latifah, A., & Ambarwati, D. R. S. (2013). Pelatihan Pembuatan Kemasan ( Packaging ) untuk Meningkatkan Pemasaran Produk Kerajinan Topeng dan Patung Kayu di Patuk , Kabupaten Gunung Kidul.

    Paujiah, S., Ahmad, A., & Wulan, M. N. (2022). Pengaruh Foto Produk dan Customer Rating terhadap Keputusan Pembelian melalui Aplikasi GoFood ( The Effect of Product Photos and Customer Ratings on Purchase Decisions through GoFood Application ). Reviu Akuntansi, Manajemen, Dan Bisnis (Rambis), 2(2), 79–87.

    Saparina, R. (2020). Jurnal Administrasi Pendidikan. Jurnal Administrastrasi Pendidikan, 27(2), 32–41.

    Sari, Y., & Gultom, A. W. (2019). Pengaruh bauran pemasaran dan orientasi pasar terhadap keunggulan bersaing pada usaha waralaba di Kabupaten Oku. Jurnal Akuntansi, Keuangan, Dan Manajemen, 1(1), 9–16. https://doi.org/10.35912/jakman.v1i1.2

    Sholeh, M., Rachmawati, R. Y., & Susetyo, J. (2022). Pendampingan Pembuatan Foto Produk untuk Konten bagi pelaku UMKM sebagai Upaya Promosi di Media Sosial. Sevanam?: Jurnal Pengabdian Masyarakat, 1(2), 76–85. https://doi.org/10.25078/sevanam.v1i2.1025

  1. Agustina, R., Dwanoko, Y. S., & Suprianto, D. (2021). Pelatihan Desain Logo Dan Kemasan Produk UMKM di Wilayah Sekarpuro Kecamatan Pakis Kabupaten Malang. Jurnal Aplikasi Dan Inovasi Ipteks “Soliditas” (J-Solid), 4(1), 69. https://doi.org/10.31328/js.v4i1.1732
  2. Erlyana, Yana, D. setiawan. (2019). pada foto editorial Analisis Komposisi Fotografi “Elephants” Karya Steve Mccury. Jurnal Titik Imaji, 2, 71–79.
  3. Faif, N., Pratiwi, P., Novia Goning, L., Siska, A., Linka Rahma, S., Moch Aminnudin;, & Jumaiyah. (2022). Inovasi Packaging dan Marketing Produk UMKM Rumah Sehat Barokahdi Desa Bantrung, Kecamatan Batealit,Kabupaten Jepara. Jurnal Abdimas PHB, 5(2), 214–221.
  4. Kurniasih, D., & Elizabeth, E. (2021). Pengaruh Kualitas Pelayanan, Citra Merek dan Getok Tular terhadap Keputusan Pembelian Jasa. Reviu Akuntansi, Manajemen, Dan Bisnis, 1(1), 1–8. https://doi.org/10.35912/rambis.v1i1.400
  5. Muhajirin, Latifah, A., & Ambarwati, D. R. S. (2013). Pelatihan Pembuatan Kemasan ( Packaging ) untuk Meningkatkan Pemasaran Produk Kerajinan Topeng dan Patung Kayu di Patuk , Kabupaten Gunung Kidul.
  6. Paujiah, S., Ahmad, A., & Wulan, M. N. (2022). Pengaruh Foto Produk dan Customer Rating terhadap Keputusan Pembelian melalui Aplikasi GoFood ( The Effect of Product Photos and Customer Ratings on Purchase Decisions through GoFood Application ). Reviu Akuntansi, Manajemen, Dan Bisnis (Rambis), 2(2), 79–87.
  7. Saparina, R. (2020). Jurnal Administrasi Pendidikan. Jurnal Administrastrasi Pendidikan, 27(2), 32–41.
  8. Sari, Y., & Gultom, A. W. (2019). Pengaruh bauran pemasaran dan orientasi pasar terhadap keunggulan bersaing pada usaha waralaba di Kabupaten Oku. Jurnal Akuntansi, Keuangan, Dan Manajemen, 1(1), 9–16. https://doi.org/10.35912/jakman.v1i1.2
  9. Sholeh, M., Rachmawati, R. Y., & Susetyo, J. (2022). Pendampingan Pembuatan Foto Produk untuk Konten bagi pelaku UMKM sebagai Upaya Promosi di Media Sosial. Sevanam?: Jurnal Pengabdian Masyarakat, 1(2), 76–85. https://doi.org/10.25078/sevanam.v1i2.1025