Pendampingan Peningkatan Brand Image Produk UMKM Takoyaki di Sidoarjo

https://doi.org/10.35912/jpe.v2i2.2266
Published: Aug 2, 2023

Abstract:

Purpose: MSME Mr. Takoyaki is to encourage business actors to reveal their potential so that they are able to create and develop their business which is located at Jalan Kemantren Tulangan Sidoarjo.

Methodology: This research uses qualitative methods, which focus more on conducting in-depth understanding by examining problems specifically The MSMEs that we assist are MSME

Result: Mr. Takoyaki which is located at Jalan Kemantren Reinforcement, Sidoarjo. The results of Mr. Takoyaki's MSME assistance are improvements to product packaging, product labels, payment systems, and marketing. Efforts to develop MSMEs in Indonesia are one aspect that is of concern to the government in economic development. MSME mentoring by students is one of the community service activities, based on a survey conducted there are several problems that must be developed so that MSMEs can develop gradually, therefore MSME owners need to be equipped with knowledge and socialization about good digital marketing service activities. community service is part of the Tri Dharma of Higher Education, therefore it must be carried out both for each student and for the Implementation Team to carry out this service consisting of Management students at the Faculty of Economics, Nahdatul Ulama University.

Conclusions: The goals to be achieved in this activity are: Improving MSMEs Mr. Takoyaki Mr.s. Eni Rahmawati so that the payment system for Mr. Takoyaki is more updated, determining Google Maps so that consumers can find out where Mr. Takoyaki is, and is better known by consumers with a wider range.

Keywords:
1. Brand Image
2. digital marketing
3. MSME
Authors:
1 . Imamatuz Zakiyah
2 . Farichatul Khafidah
3 . Laily Muzdalifah
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How to Cite
Zakiyah, I. ., Khafidah, F. ., & Muzdalifah, L. . (2023). Pendampingan Peningkatan Brand Image Produk UMKM Takoyaki di Sidoarjo . Jurnal Pemberdayaan Ekonomi, 2(2), 81–88. https://doi.org/10.35912/jpe.v2i2.2266
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Issue & Section
Vol. 2 No. 2 (2023): Agustus
Articles
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References

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  2. Arianto, B. (2020). Pengembangan UMKM digital di masa pandemi covid-19. ATRABIS: Jurnal Administrasi Bisnis (e-Journal), 6(2), 233-247.
  3. Jimad, H., Roslina, R., Syarif, Y. A., & Wahono, E. P. (2022). Pembinaan Potensi Ekonomi Kreatif melalui Pendekatan Kelembagaan. Jurnal Pemberdayaan Ekonomi, 1(2), 61–67. https://doi.org/10.35912/jpe.v1i2.760
  4. Kamilla, T., Arumsari, H., Nugraha, N. N., & Prasetiyo, B. (2023). Strategi Pemasaran Serta Peran Kreativitas dan Inovasi dalam Pengembangan Produk Mouku Cimahi. Jurnal Pemberdayaan Ekonomi, 2(1), 1–8. https://doi.org/10.35912/jpe.v2i1.1323
  5. Nuansa, N. (2021). Peran Usaha Mikro Kecil Dan Menengah (UMKM) Dalam Perekonomian Indonesia. Jurnalis Nuansa Nusa Putra. Jurnalis Nuansa, https://nuansa.nusaputra.ac.id/2021/03/30/peran-usaha-mikro-kecil-dan-menengah-umkm- dalam-perekonomian-indonesia/.
  6. Panatagama, A. (2021). Ini Dia Cara Menambahkan Lokasi di Google Maps dari Ponsel. Terralogiq.
  7. Rama, R. A. T. S., & Prasetyaningrum, N. E. (2023). Pemanfaatan Modal Usaha Dalam Mendukung Digital Marketing Dan Inovasi Usaha Terhadap Keberlangsungan Usaha Pada Umkm Di Boyolali. Jurnal Ekonomi Dan Kewirausahaan, 23(1).
  8. Rinawati, H. S., & Sadewo, F. S. (2019). Pengembangan Model Kemitraan UMKM dengan Usaha Skala Sedang dan Besar di Jawa Timur Melalui Program Corporate Social Responsibility (CSR). Matra Pembaruan: Jurnal Inovasi Kebijakan, 3(2), 67-77.
  9. Roslina, R., Jimad, H., & Mardiana, N. (2023). Pemasaran Media Sosial Produk Kelompok Wanita Tani Desa Sungai Langka ( Social Media Marketing Products for Women Farmers Group in Sungai Langka Village ). Penerbit Goodwod, 3(4), 219–223.
  10. Sari, S. P., Widita, C. S., Larasati, B. S., Kurnia, U. I., Keguruan, F., & Pringsewu, U. A. (2023). Peran Augmented Reality dan Mobile Marketing dalam Meningkatkan Promosi Bisnis ( The Role of Augmented Reality and Mobile Marketing in Enhancing Business Promotion ). Penerbit Goodwod, 3(4), 191–199.
  11. Sholikhatin, S. A., Fitrianingsih, W., & Fujiyanti, F. (2022). Pelatihan Strategi Pemasaran Digital Bagi Komunitas Digital Marketer Purwokerto. Selaparang: Jurnal Pengabdian Masyarakat Berkemajuan, 6(3), 1323-1327.
  12. Suryani, S. (2018). Analisis Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) di Kabupaten Bengkalis-Riau. Jurnal Ekonomi KIAT, 29(1), 1-10.