Pelatihan Tata Kelola Manajemen dan Digital Marketing bagi Kelompok Pengrajin Budi Sangkar
Abstract:
Purpose: The purpose of this service aims to increase sales of bird cages to the Budi Sangka craftsman group. The Budi Sangkar craftsmen group is a group of bird cage craftsmen who are located in Banjarsari Village, Ajibarang, Banyumas. This service is carried out by accompanying and training the Budi Sangkar craftsman group in terms of management, digital marketing, and advertising/promotion style to increase the sales of the craftsmen group during the Covid-19 pandemic.
Methodology: This service uses a methodology that is divided into 3 steps:1) team coordination with partners, 2) training and mentoring, and 3) monitoring and evaluation.
Result: The result of the services show that partner’s sales and profit increased by doing: 1) counseling on management, 2) training on making marketing plans, 3) training on managing good human resources so that motivation and performance increase, 4) training and digital marketing assistance through social media and e-commerce, 5) training on promotional diction or language style in marketing/advertising/promotion that is appropriate and appropriate for HR to improve speaking and writing skills in promoting their craft, 6) training and assistance in managing social media, 7) training and assistance in making promotional flyers so that improve the company's brand image.
Limitation: The limitation of this service has not been carried out continuously and requires continuity of mentoring activity.
Contribution: The contribution is increasing the partner’s sales and profits.
Downloads
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Basuki, P. L., & Khalid, Z. (2021). The Influence of Organizational Culture and Working Environment on Employee Performance at PT. Pusaka Ayu Bahari. Reviu Akuntansi, Manajemen, dan Bisnis, 1(1), 21-26.
Hawa, S. D. (2021). Dampak Electronic Word Of Mouth (eWom) pada Smarthphone Xiaomi. Jurnal Sistem Informasi dan Teknologi Peradaban, 2(2), 27-34.
Juliprijanto, W., & Sarfiah, S. N. (2017). Diskripsi dan permasalahan pelaku usaha kecil menengah (UKM)(studi kasus UKM di desa Balesari, kecamatan Windusari). Jurnal REP (Riset Ekonomi Pembangunan), 2(1), 77-90.
Keraf, Gorys. (2007). Diksi dan Gaya Bahasa. Jakarta: PT Ikrar Mandiriabadi.
Kotler, P. KLK (2009). Manajemen pemasaran jilid 1, edisi Ketiga belas, Terjemahan Bob Sabran. Jakarta: Erlangga.
Kuncoro, dkk (2019). Sosialization Of Usaha Soul Improvement Trough the Role of Waste Banks as UKM For Economics Drivers At AL Azka Kamila Indonesia Foundation. Journal Of Empirical Studies of Social Science, 2(22),17-28.
Kurniasih, D., & Elizabeth, E. (2021). Pengaruh Kualitas Pelayanan, Citra Merek dan Getok Tular terhadap Keputusan Pembelian Jasa. Reviu Akuntansi, Manajemen, dan Bisnis, 1(1), 1-8.
Nugeraha, P., & Subagja, G. (2022). Pelatihan Online Marketing dalam Meningkatkan Penjualan Produk Bubuk Kakao bagi Generasi Muda di Desa Sukabanjar Kecamatan Gedongtataan Kabupaten Pesawaran. JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat), 6(2), 261-266.
Paujiah, S., Ahmad, A., & Wulan, M. N. (2022). Pengaruh Foto Produk dan Customer Rating terhadap Keputusan Pembelian melalui Aplikasi GoFood. Reviu Akuntansi, Manajemen, dan Bisnis, 2(2), 79-87.
Pradopo, Rachmat Djoko. (2013). Pengkajian Puisi. Yogyakarta: Gadjah Mada University Press.
Setyorini, R., & Sari, I. P. (2020). Analisis Lokusi, Ilokusi, dan Perlokusi pada Iklan Teh Pucuk Harum. Kajian Linguistik dan Sastra, 5(1), 31-36.
Suliyanto. (2019). Effect of Youtube-Based Advertising Effectiveness and Brand Community on Purchase Decision. European Journal of Economics, Finance, Administratif Sciences. Vol. 18, No. 2.
Widyawati, S., & Faeni, R. P. (2021). Pengaruh Marketing Online, Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen Hotel Borobudur. Reviu Akuntansi, Manajemen, dan Bisnis, 1(1), 15-19.
- Basuki, P. L., & Khalid, Z. (2021). The Influence of Organizational Culture and Working Environment on Employee Performance at PT. Pusaka Ayu Bahari. Reviu Akuntansi, Manajemen, dan Bisnis, 1(1), 21-26.
- Hawa, S. D. (2021). Dampak Electronic Word Of Mouth (eWom) pada Smarthphone Xiaomi. Jurnal Sistem Informasi dan Teknologi Peradaban, 2(2), 27-34.
- Juliprijanto, W., & Sarfiah, S. N. (2017). Diskripsi dan permasalahan pelaku usaha kecil menengah (UKM)(studi kasus UKM di desa Balesari, kecamatan Windusari). Jurnal REP (Riset Ekonomi Pembangunan), 2(1), 77-90.
- Keraf, Gorys. (2007). Diksi dan Gaya Bahasa. Jakarta: PT Ikrar Mandiriabadi.
- Kotler, P. KLK (2009). Manajemen pemasaran jilid 1, edisi Ketiga belas, Terjemahan Bob Sabran. Jakarta: Erlangga.
- Kuncoro, dkk (2019). Sosialization Of Usaha Soul Improvement Trough the Role of Waste Banks as UKM For Economics Drivers At AL Azka Kamila Indonesia Foundation. Journal Of Empirical Studies of Social Science, 2(22),17-28.
- Kurniasih, D., & Elizabeth, E. (2021). Pengaruh Kualitas Pelayanan, Citra Merek dan Getok Tular terhadap Keputusan Pembelian Jasa. Reviu Akuntansi, Manajemen, dan Bisnis, 1(1), 1-8.
- Nugeraha, P., & Subagja, G. (2022). Pelatihan Online Marketing dalam Meningkatkan Penjualan Produk Bubuk Kakao bagi Generasi Muda di Desa Sukabanjar Kecamatan Gedongtataan Kabupaten Pesawaran. JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat), 6(2), 261-266.
- Paujiah, S., Ahmad, A., & Wulan, M. N. (2022). Pengaruh Foto Produk dan Customer Rating terhadap Keputusan Pembelian melalui Aplikasi GoFood. Reviu Akuntansi, Manajemen, dan Bisnis, 2(2), 79-87.
- Pradopo, Rachmat Djoko. (2013). Pengkajian Puisi. Yogyakarta: Gadjah Mada University Press.
- Setyorini, R., & Sari, I. P. (2020). Analisis Lokusi, Ilokusi, dan Perlokusi pada Iklan Teh Pucuk Harum. Kajian Linguistik dan Sastra, 5(1), 31-36.
- Suliyanto. (2019). Effect of Youtube-Based Advertising Effectiveness and Brand Community on Purchase Decision. European Journal of Economics, Finance, Administratif Sciences. Vol. 18, No. 2.
- Widyawati, S., & Faeni, R. P. (2021). Pengaruh Marketing Online, Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen Hotel Borobudur. Reviu Akuntansi, Manajemen, dan Bisnis, 1(1), 15-19.
