Ecopreneurship Berbasis Digital Marketing untuk Meningkatkan Pendapatan Ibu PKK Desa Gunung Pasir Jaya

Published: Aug 2, 2023

Abstract:

Purpose: Ecopreneurship provides solutions to the problems of waste with the aim of creating new value-added products. Ecopreneurs see the environment as something that must be preserved and maintained so that they can generate income. And to expand market reach in business, digital marketing is needed.

Methodology: The method used is to develop awareness for PKK mothers regarding the value-added of waste with the target of 15 respondents in Gunung Pasir Jaya Village Lampung Timur. The presenters divided the training into two parts; first, a training on the introduction of ecopreneurship through creative waste management to create selling points; second, a training on Digital Marketing using the Google My Business Application.

Results: The result of the activity was that they made a mini sofa with eco-bricks. And they also introduce their business through Google My Business Application.

Conclusion: The contribution of this activity, is that PKK mothers at Gunung Pasir Jaya can be more creative because they have awareness, knowledge, and experience from waste management in their environment to become interesting products that have economic value. And they have the knowledge to expand their business through digital marketing using Google My Business.

Keywords:
1. Digital Marketing
2. Ecopreneurship
3. Income
Authors:
Theresia Dhian
How to Cite
Dhian, T. (2023). Ecopreneurship Berbasis Digital Marketing untuk Meningkatkan Pendapatan Ibu PKK Desa Gunung Pasir Jaya. Jurnal Pemberdayaan Ekonomi, 2(2), 55–63. https://doi.org/10.35912/jpe.v2i2.1522

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References

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    ES, D. P., Rahmi, & Aditya, S. (2017). Pemanfaatan Digital Marketing Bagi Usaha Mikro , Kecil , Dan Menengah ( UMKM ) Di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 1–17. https://doi.org/doi.org/10.21009/JPMM.001.1.01

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    Kristianto, A. H. (2020). Implementasi Circular Economy 3R Model dan Literasi Keuangan Metode Participatory Learning Action Daerah 3T. Caradde?: Jurnal Pengabdian Kepada Masyarakat, 3(2), 174–180. https://doi.org/https://doi.org/10.31960/caradde. v3i2.498

    Lebreton, L. C. M., Van Der Zwet, J., Damsteeg, J. W., Slat, B., Andrady, A., & Reisser, J. (2017). River plastic emissions to the world’s oceans. Nature Communications, 8, 1–10. https://doi.org/10.1038/ncomms15611

    Paujiah, S., Ahmad, A., & Wulan, M. N. (2022). Pengaruh Foto Produk dan Customer Rating terhadap Keputusan Pembelian melalui Aplikasi GoFood ( The Effect of Product Photos and Customer Ratings on Purchase Decisions through GoFood Application ). Reviu Akuntansi, Manajemen, Dan Bisnis (Rambis), 2(2), 79–87.

    Sakuntalawati, L. V. R. D., & Irsyadul Ibad. (2021). Ecobricks, Daur Ulang Sampah Plastik Sebagai Rintisan Ecopreneurship. Jurnal Kewirausahaan Dan Bisnis, 26(1), 13–24. https://doi.org/10.20961/jkb.v26i1.45397

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  1. Andriastuti, B. T., Arifin, A., & Fitria, L. (2019). Potensi Ecobrick dalam Mengurangi Sampah Plastik Rumah Tangga di Kecamatan Pontianak Barat. Jurnal Teknologi Lingkungan Lahan Basah, 7(2), 055–063. https://doi.org/10.26418/jtllb.v7i2.36141
  2. Arbaiah, M., Pandjaitan, D. R., & Ambarwati, D. A. S. (2022). Pengaruh Dimensi Motivasi Belanja Hedonis terhadap Pembelian Impulsif pada Situs Marketplace Shopee. Reviu Akuntansi, Manajemen, Dan Bisnis (Rambis), 2(1), 55–65. https://doi.org/10.35912/rambis.v2i1.1477
  3. Asih, H. M., & Fitriani, S. (2018). Penyusunan Standard Operating Procedure (SOP) Produksi Inovasi Ecobrick. Jurnal Ilmiah Teknik Industri, 17(2), 144–150. https://doi.org/10.23917/jiti.v17i2.6832
  4. ES, D. P., Rahmi, & Aditya, S. (2017). Pemanfaatan Digital Marketing Bagi Usaha Mikro , Kecil , Dan Menengah ( UMKM ) Di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 1–17. https://doi.org/doi.org/10.21009/JPMM.001.1.01
  5. Hamid, I. H., & M.Si. (2018). Manajemen Pemberdayaan Masyarakat. In De La Macca.
  6. Jambeck, J. R., Geyer, R., Wilcox, C., Siegler, T. R., Perryman, M., Andrady, A., Narayan, R., & Law, K. L. (2015). Marine Polution. Plastic waste inputs from land into the ocean. National Library of Medicine, 347(6223), 768–771. https://doi.org/10.1126/science.1260352
  7. Kristianto, A. H. (2020). Implementasi Circular Economy 3R Model dan Literasi Keuangan Metode Participatory Learning Action Daerah 3T. Caradde?: Jurnal Pengabdian Kepada Masyarakat, 3(2), 174–180. https://doi.org/https://doi.org/10.31960/caradde. v3i2.498
  8. Lebreton, L. C. M., Van Der Zwet, J., Damsteeg, J. W., Slat, B., Andrady, A., & Reisser, J. (2017). River plastic emissions to the world’s oceans. Nature Communications, 8, 1–10. https://doi.org/10.1038/ncomms15611
  9. Paujiah, S., Ahmad, A., & Wulan, M. N. (2022). Pengaruh Foto Produk dan Customer Rating terhadap Keputusan Pembelian melalui Aplikasi GoFood ( The Effect of Product Photos and Customer Ratings on Purchase Decisions through GoFood Application ). Reviu Akuntansi, Manajemen, Dan Bisnis (Rambis), 2(2), 79–87.
  10. Sakuntalawati, L. V. R. D., & Irsyadul Ibad. (2021). Ecobricks, Daur Ulang Sampah Plastik Sebagai Rintisan Ecopreneurship. Jurnal Kewirausahaan Dan Bisnis, 26(1), 13–24. https://doi.org/10.20961/jkb.v26i1.45397
  11. Suminto, S. (2017). Ecobrick: solusi cerdas dan kreatif untuk mengatasi sampah plastik. Productum: Jurnal Desain Produk (Pengetahuan Dan Perancangan Produk), 3(1), 26–34. https://doi.org/10.24821/productum.v3i1.1735
  12. Widiyasari, R., Zulfitria, & Fakhirah, S. (2021). Pemanfaatan Sampah Plastik Dengan Metode Ecobrick Sebagai Upaya Mengurangi Limbah Plastik. Seminar Nasional Pengabdian Masyarakat LPPM UMJ, 1–10.
  13. Wijoyo, H., Musnaini, M., Jambi, U., & Indrawan, I. (2020). Digital marketing (Issue CV Pena Persada).
  14. Yuliana. (2021). Peningkatan Daya Saing Bisnis melalui Technopreneurship ( The Increase of Competitiveness in Business through Technopreneurship ). Reviu Akuntansi, Manajemen, Dan Bisnis (Rambis), 1(2), 103–113.