Purpose: To provide knowledge and advocate the Purworejo community for the importance of digital marketing and the availability of adequate facilities to implement it, helping to market their products online and develop their businesses to achieve maximum profit. Additionally, it aims to enable them to withstand market competition. Methodology: The focus group discussion (FGD) approach was used to conduct FGDs with business stakeholders in Purworejo village to discuss, exchange ideas, and formulate better business development steps. Training and Mentoring are also implemented for business stakeholders in BUMDES and SMEs to enhance managerial and marketing skills. Results: The research results indicate the success of educational activities in enhancing participants' knowledge and understanding of digital marketing and content. Although there is still room for improvement, this education has shown a positive impact on equipping participants with relevant skills and insights in the era of digital marketing and Industry 4.0 revolution. Limitations: The limitation of this service lies in the participants' infrastructure, in which each participant is not proficient in using digital tools. Furthermore, this service's limitation is only focused on the conventional-to-digital transition process and content creation, without delving deeper into monitoring the development of targeted Micro, Small, and Medium Enterprises (MSMEs) and Village-Owned Enterprises (BUMDes). The hope for the future is to continuously enhance and optimize this educational program to support the development of participants in facing the challenges of an increasingly digital and competitive business world. Contribution: This service is beneficial to the community, as it assists Micro, Small, and Medium Enterprises (UMKM) and Village-Owned Enterprises (BUMDes) in harnessing digital media in the region, unlocking its potential to enhance family income and boost the local economy.

Purpose: This training aims to provide understanding to Sharia accounting students regarding the use of the Islamic ethnomethodology approach in accounting research Methodology/Approach: This training was carried out offline. There were 16 training participants. The participants were students majoring in Sharia accounting who are currently studying research. The participants were chosen because they were currently preparing a thesis proposal and the final assignment of the research The training was divided into three stages. The first is the presentation of material on Islamic ethnomethodology in the form of definitions, differences between Islamic ethnomethodology and modern ethnomethodology, and several examples of accounting studies using Islamic ethnomethodology. The second stage provides training on the use of Islamic ethno-methodology in accounting research. In this training, the participants were divided into groups, each consisting of two people. The third stage involved evaluating the participant worksheets. Results: The results of the training show that the training participants were able to apply Islamic ethnomethodological data analysis, including analysis of charity data, knowledge, faith, revealed information, and courtesy in accounting research. This was reflected in the results of the participants' worksheets, who were able to determine the points from the analysis of Islamic ethnomethodological data. Limitations: The limitation of this training is that the participants were only students majoring in Sharia accounting. Contribution: The contribution of the results of this training is to provide an understanding of how to use the Islamic ethno-methodology approach in accounting research.