Jurnal Nusantara Mengabdi (JNM) adalah jurnal akademik yang diterbitkan oleh Penerbit Goodwood. JNM menerima artikel hasil kegiatan pengabdian kepada masyarakat dari dosen, mahasiswa, peneliti, praktisi di seluruh penjuru Indonesia. JNM ditujukan untuk berkontribusi terhadap kemajuan dan peningkatan kesejahteraan rakyat Indonesia melalui penyediaan media penyebarluasan hasil kegiatan pengabdian yang solutif dan inovatif.
Published
2025-02-12
Articles
Pemberdayaan Desa Takerharjo via Pertanian Berkelanjutan dan Edukasi Kesehatan
Purpose: This community service initiative aims to empower the residents of Takerharjo Village by introducing sustainable agricultural practices and providing health education. The goal is to improve local welfare, enhance food security, and promote community health through innovative and practical solutions.
Methodology/approach: The program was conducted in Takerharjo Village, involving 50 farmers and 30 households. Sustainable agricultural tools such as organic fertilizers, drip irrigation systems, and pest control traps were introduced. Health education sessions were held using interactive methods, including workshops and demonstrations. Surveys and interviews were conducted to assess the community's needs and evaluate the program's impact. Data were analyzed using Microsoft Excel for quantitative results and thematic analysis for qualitative feedback.
Results/findings: The initiative successfully increased agricultural productivity by 25% through the adoption of sustainable practices. Health education improved community awareness of hygiene and nutrition, leading to healthier lifestyles. Participants reported higher satisfaction and confidence in managing their farms and health.
Limitations: The study was limited by the short duration of the program and the small sample size, which may affect the generalizability of the results.
Contribution: This study contributes to the fields of community development, sustainable agriculture, and public health. It provides a model for other rural communities to adopt similar practices, fostering local progress and well-being.
Muh Nur Ali Khoirun Nasihin,
Dwin Feryani,
Dias Dwiyanti,
Nahdhiya Azahrotussholikha,
Ariefah Sundari,
Ahmad Yani Syaikudin,
Ahmad Fathur Rozi
Google Scholar
Garuda
Sinta
Pages: 51-62
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Pendampingan Strategi Pemasaran pada UMKM untuk Meningkatkan Efektivitas Penjualan Berbasis Digital Marketing
Purpose: This community service program aims to support Micro, Small, and Medium Enterprises (UMKM) in developing and implementing digital marketing strategies. As a key pillar of Indonesia’s economy, many UMKM still rely on traditional marketing methods, which are less effective in reaching broader markets.
Methodology/approach: The program was conducted in several stages: preparation, socialization, training, direct mentoring, evaluation, and monitoring. Participants were trained to use digital platforms such as Instagram, Facebook, and TikTok. Data were collected through surveys and interviews conducted before and after the program.
Results/findings: The program significantly improved participants’ understanding and skills in digital marketing, content creation, platform management, and data analysis. UMKM successfully developed and implemented structured marketing strategies tailored to their businesses.
Conclusion: This initiative effectively enhanced the digital marketing capabilities of UMKM, enabling them to shift from conventional methods to data-driven digital approaches. Structured mentoring was crucial to successful implementation. Continued support and monitoring are recommended to sustain the program’s impact and further boost UMKM competitiveness.
Limitations: The program involved a limited number of participants, which may affect the generalizability of the findings.
Contribution: The program contributes to strengthening UMKM digital literacy and marketing effectiveness through practical training and mentoring. It also encourages collaboration and knowledge-sharing among local entrepreneurs, supporting their growth in the digital economy.
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