https://penerbitgoodwood.com/index.php/JBPD <p style="text-align: justify;">Jurnal Bisnis dan Pemasaran Digital / Journal of Business and Digital Marketing (JBPD), is a peer-reviewed journal focused on high-quality research in business and digital marketing. It serves as a platform for original research, conceptual papers, and applied studies that contribute to the advancement of these fields in Indonesia</p> en-US <p>Authors who publish with this journal agree to the following terms:</p> <ol> <li class="show">Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a&nbsp;<a href="http://creativecommons.org/licenses/by-sa/4.0/" target="_blank" rel="noopener">Creative Commons Attribution License (CC BY-SA 4.0)</a>&nbsp;that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.</li> <li class="show">Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.</li> <li class="show">Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.</li> </ol> admin@penerbitgoodwood.com (admin Penerbit Goodwood) Mon, 06 Jul 2026 11:57:15 +0700 OJS 3.3.0.10 http://blogs.law.harvard.edu/tech/rss 60 https://penerbitgoodwood.com/index.php/JBPD/article/view/6640 <p><strong>Purpose: </strong>This study aims to systematically examine the relationship between the digital economy and tourism marketing by identifying dominant digital strategies, implementation challenges, and emerging opportunities in tourism industries.</p> <p><strong>Research Methodology: </strong>This study employed a Systematic Literature Review (SLR) approach using the PRISMA protocol. Scientific articles published between 2021 and 2026 were collected from Google Scholar, ScienceDirect, Springer Nature Link, and ResearchGate. The review process included identification, screening, eligibility, and inclusion stages using keywords related to digital economy, tourism marketing, digital marketing, and tourism technology.</p> <p><strong>Results: </strong>The findings indicate that the digital economy has fundamentally transformed tourism marketing from conventional promotion into integrated digital ecosystems characterized by AI-based personalization, smart tourism systems, digital storytelling, social media engagement, immersive tourism experiences, digital finance, and data-driven marketing strategies. The review also identified major challenges, including digital infrastructure gaps, low digital literacy, platform dependency, sustainability issues, and organizational capability limitations. Furthermore, the digital economy creates opportunities for sustainable tourism development, customer experience enhancement, tourism innovation, and global tourism market expansion.</p> <p><strong>Conclusions: </strong>Tourism marketing in the digital economy era requires integrated strategies combining technological innovation, organizational agility, digital literacy, sustainability orientation, and customer-centered experiences.</p> <p><strong>Limitations: </strong>This study relied only on secondary data from scientific literature and did not include empirical validation through primary data collection.</p> <p><strong>Contribution</strong><strong>s</strong><strong>: </strong>This study contributes theoretically by providing a comprehensive conceptual mapping of digital economy implementation in tourism marketing and by offering insights for tourism practitioners, SMEs, destination managers, and policymakers.</p> Sri Iswati, Diky Budiman, Sakum Sakum Copyright (c) 2025 Sri Iswati, Diky Budiman, Sakum https://creativecommons.org/licenses/by-sa/4.0 https://penerbitgoodwood.com/index.php/JBPD/article/view/6640 Mon, 06 Jul 2026 00:00:00 +0700