https://penerbitgoodwood.com/index.php/JBPD <p style="text-align: justify;">Diterbitkan oleh Penerbit Goodwood, Jurnal Bisnis dan Pemasaran Digital (JBPD) adalah jurnal ilmiah bertaraf nasional yang menerbitkan artikel berkualitas di bidang bisnis dan pemasaran digital. JBPD bertujuan untuk menjadi wadah akademis yang menampung ide, penemuan, dan inovasi baru dalam rangka pengembangan teoritis pada bidang ilmu bisnis dan pemasaran digital di Indonesia.</p> Penerbit Goodwood en-US Jurnal Bisnis dan Pemasaran Digital 2798-3293 <p>Authors who publish with this journal agree to the following terms:</p> <ol> <li class="show">Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a&nbsp;<a href="http://creativecommons.org/licenses/by-sa/4.0/" target="_blank" rel="noopener">Creative Commons Attribution License (CC BY-SA 4.0)</a>&nbsp;that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.</li> <li class="show">Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.</li> <li class="show">Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.</li> </ol> https://penerbitgoodwood.com/index.php/JBPD/article/view/5567 <p><strong>Purpose: </strong><em>Balap Kata </em>is an educational innovation designed to promote national values and foster awareness of local identity among younger generations amid modernization.</p> <p><strong>Methodology/approach: </strong>This study employs a qualitative-descriptive approach, combining literature review and conceptual analysis to examine the game as a learning medium. The discussion includes game design, mechanics, conveyed cultural values, and relevance in shaping national awareness.</p> <p><strong>Results/findings: </strong><em>Balap Kata</em> is a board game centered on arranging Javanese vocabulary using two scripts: <strong>Aksara Jawa</strong> and <strong>Arab Pegon</strong><strong>. </strong><em>Aksara Jawa</em> consists of 20 basic characters, known as <em>Aksara Nglegena</em>, while <em>Arab Pegon</em> adapts Arabic letters (<em>Hijaiyah</em>) for Javanese writing. Both represent the Javanese linguistic heritage, functioning as tools of communication and knowledge preservation that embody the philosophical and spiritual depth of Javanese culture.</p> <p><strong>Conclutions</strong><strong>: </strong>The study shows that <em>Balap Kata</em> has significant potential as an educational tool to revive interest in regional languages and strengthen national identity through linguistic heritage.</p> <p><strong>Limitations: </strong>The focus on <em>Aksara Jawa</em> and <em>Arab Pegon</em> highlights their symbolic role in the forgotten cultural and spiritual synthesis of Javanese civilization.</p> <p><strong>Contribution: </strong>Revitalizing traditional scripts through such games supports character education based on local culture.</p> Etika Filashofia Muhammad Jalaluddin Usman Copyright (c) 2025 Etika Filashofia, Muhammad Jalaluddin Usman https://creativecommons.org/licenses/by-sa/4.0 2025-07-03 2025-07-03 5 1 1 17 10.35912/jbpd.v5i1.5567