Jurnal Bisnis dan Pemasaran Digital

Digital Economy and Tourism marketing: A Systematic Literature Review of Strategies, Challenges, and Opportunities

Sri Iswati — 2026-07-06

Purpose: This study aims to systematically examine the relationship between the digital economy and tourism marketing by identifying dominant digital strategies, implementation challenges, and emerging opportunities in tourism industries.

Research Methodology: This study employed a Systematic Literature Review (SLR) approach using the PRISMA protocol. Scientific articles published between 2021 and 2026 were collected from Google Scholar, ScienceDirect, Springer Nature Link, and ResearchGate. The review process included identification, screening, eligibility, and inclusion stages using keywords related to digital economy, tourism marketing, digital marketing, and tourism technology.

Results: The findings indicate that the digital economy has fundamentally transformed tourism marketing from conventional promotion into integrated digital ecosystems characterized by AI-based personalization, smart tourism systems, digital storytelling, social media engagement, immersive tourism experiences, digital finance, and data-driven marketing strategies. The review also identified major challenges, including digital infrastructure gaps, low digital literacy, platform dependency, sustainability issues, and organizational capability limitations. Furthermore, the digital economy creates opportunities for sustainable tourism development, customer experience enhancement, tourism innovation, and global tourism market expansion.

Conclusions: Tourism marketing in the digital economy era requires integrated strategies combining technological innovation, organizational agility, digital literacy, sustainability orientation, and customer-centered experiences.

Limitations: This study relied only on secondary data from scientific literature and did not include empirical validation through primary data collection.

Contributions: This study contributes theoretically by providing a comprehensive conceptual mapping of digital economy implementation in tourism marketing and by offering insights for tourism practitioners, SMEs, destination managers, and policymakers.

The Effect of Job Placement, Compensation, and Work Environtment on Work Spirit through Job Satisfaction

Suhindra Agustian — 2026-07-14

Purpose: This study analyzes the direct effects of job placement, material compensation, and the work environment on employee work spirit, and examines whether job satisfaction mediates these relationships uniformly or differentially across antecedents, using the Department of Public Works and Spatial Planning of Pagar Alam City as the empirical setting.
Research Methodology: A quantitative associative survey was conducted involving all 93 employees using saturated (census) sampling. Data were collected through Likert-scale questionnaires, transformed using the Method of Successive Interval, and analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS) in SmartPLS 3.
Results: Job placement, material compensation, and the work environment each had positive and significant direct effects on both job satisfaction and work spirit. Job satisfaction also positively affected work spirit and emerged as the strongest predictor. It did not significantly mediate the effects of job placement or material compensation, indicating direct-only relationships, but significantly and complementarily mediate the effect of the work environment on work spirit.
Conclusions: Employee work spirit is influenced primarily by the direct effects of placement, compensation, and the work environment, while job satisfaction mediates only the environmental pathway, indicating differentiated mediation across antecedents.
Limitations: The study was limited to a single public institution and employed a cross-sectional, single-source design. Common method bias was not formally tested.
Contributions: This study provides empirical evidence of differentiated mediation, showing that job satisfaction mediates only the work environment–work spirit relationship, thereby offering practical guidance for public-sector human resource management.

The Role of Green Platform Design in Enhancing User Comfort in Digital Marketplaces

Harun Adama Sume — 2026-07-08

Purpose: This study aims to examine the role of green platform design in enhancing user comfort within digital marketplace environments by exploring how sustainability-oriented interface elements influence user experiences and behaviors.
Research Methodology: This study employed a qualitative descriptive approach. Data were collected through in-depth interviews, direct observations, documentation, and open-ended questionnaires involving 93 users of Shopee, Tokopedia, and TikTok Shop. The collected data were analyzed using thematic analysis to identify key patterns related to green platform design and user comfort.
Results: The findings indicate that green platform design elements, including simplified interface layouts, intuitive navigation, eco-friendly features, sustainability-related product information, eco-labels, and green product recommendation systems, contribute to higher user comfort, improved search efficiency, increased trust, and enhanced overall satisfaction.
Conclusions: The study concludes that green platform design serves as an important factor in shaping positive user experiences in digital marketplaces. Integrating sustainability principles into platform interfaces not only supports environmental awareness but also strengthens user engagement and marketplace competitiveness.
Limitations: This study is limited by its qualitative approach and the involvement of users from three selected digital marketplaces, which may restrict the generalizability of the findings to broader e-commerce contexts.
Contributions: This study highlights green platform design as a determinant of user comfort and provides practical insights for developing sustainable digital marketplace strategies that enhance user experience and loyalty.

Audit Switching, Tenure, Fees, and Audit Report Lag in Indonesian Property Firms

Vimas Wilanda — 2026-07-11

Purpose: This study examines whether auditor switching, audit tenure, and audit fees are associated with audit report lag in Indonesian property and real-estate firms.
Research Methodology: The research employs a quantitative archival design, analyzing a balanced sample of 27 listed property firms from 2021 to 2024 (108 firm-years) using robust regression and fixed-effects models.
Results: The average audit report lag in the sample is 91.06 days. Auditor switching, tenure, logged audit fees, and firm size do not show statistically significant individual associations with audit report lag in both specifications.
Conclusions: The reconstructed data do not provide reliable evidence that the three focal audit attributes are individually associated with audit report lag.
Limitations: The analysis uses rounded appendix tabulations because the underlying annual reports and raw analysis file were unavailable.
Contributions: Theoretically, this study clarifies how panel sensitivity analysis and sample retention shape the interpretation of non-causal evidence in sector-specific research. Practically, it alerts audit committees that auditor changes, tenure, or fees are not standalone predictors of reporting delay, while establishing strict data-traceability requirements for future timeliness studies.

Social Media Strategies for Enhancing Brand Awareness in a Custom-Made Fashion Business

Jeanne Gloria Laisoka — 2026-07-10

Purpose: This study aims to analyze how integrated social media marketing strategies implemented by JEGE Official enhance brand awareness in a custom-made fashion business.
Research Methodology: This study employed a descriptive qualitative approach using a case study design. Data were collected through non-participant observation of JEGE Official's Instagram, TikTok, Facebook, and WhatsApp Business accounts over a three-month observation period, supported by documentation of digital content and a literature review. Data were analyzed using the interactive qualitative analysis model of Miles, Huberman, and Saldaña.
Results: The findings reveal that each platform performs a complementary role. Instagram strengthens visual branding and professional identity, TikTok expands audience reach through short-form video content, Facebook maintains information dissemination and community interaction, while WhatsApp Business facilitates personalized communication that builds customer trust. The integration of these platforms improves brand recognition, recall, credibility, and customer engagement.
Conclusions: Integrated social media marketing is an effective strategy for increasing brand awareness in custom-made fashion businesses because it combines visual storytelling, interactive communication, and personalized customer service throughout the customer journey.
Limitations: This study is limited to a single case study and relies primarily on qualitative observation without incorporating consumer surveys or social media analytics.
Contribution: This study extends digital marketing literature by proposing an integrated multi-platform social media strategy suitable for small creative fashion businesses and provides practical guidance for strengthening brand awareness through coordinated digital communication.