https://penerbitgoodwood.com/index.php/JBPD/issue/feed 2025-12-04T00:00:00+07:00 admin Penerbit Goodwood admin@penerbitgoodwood.com Open Journal Systems <p style="text-align: justify;">Jurnal Bisnis dan Pemasaran Digital / Journal of Business and Digital Marketing (JBPD), is a peer-reviewed journal focused on high-quality research in business and digital marketing. It serves as a platform for original research, conceptual papers, and applied studies that contribute to the advancement of these fields in Indonesia</p> https://penerbitgoodwood.com/index.php/JBPD/article/view/5567 2025-10-02T08:48:48+07:00 Etika Filashofia etikafilashofia@mail.ugm.ac.id Muhammad Jalaluddin Usman muhammad069@guru.sma.belajar.id

<p><strong>Purpose: </strong><em>Balap Kata </em>is an educational innovation designed to promote national values and foster awareness of local identity among younger generations amid modernization.</p> <p><strong>Methodology/approach: </strong>This study employs a qualitative-descriptive approach, combining literature review and conceptual analysis to examine the game as a learning medium. The discussion includes game design, mechanics, conveyed cultural values, and relevance in shaping national awareness.</p> <p><strong>Results/findings: </strong><em>Balap Kata</em> is a board game centered on arranging Javanese vocabulary using two scripts: <strong>Aksara Jawa</strong> and <strong>Arab Pegon</strong><strong>. </strong><em>Aksara Jawa</em> consists of 20 basic characters, known as <em>Aksara Nglegena</em>, while <em>Arab Pegon</em> adapts Arabic letters (<em>Hijaiyah</em>) for Javanese writing. Both represent the Javanese linguistic heritage, functioning as tools of communication and knowledge preservation that embody the philosophical and spiritual depth of Javanese culture.</p> <p><strong>Conclutions</strong><strong>: </strong>The study shows that <em>Balap Kata</em> has significant potential as an educational tool to revive interest in regional languages and strengthen national identity through linguistic heritage.</p> <p><strong>Limitations: </strong>The focus on <em>Aksara Jawa</em> and <em>Arab Pegon</em> highlights their symbolic role in the forgotten cultural and spiritual synthesis of Javanese civilization.</p> <p><strong>Contribution: </strong>Revitalizing traditional scripts through such games supports character education based on local culture.</p>

2025-07-03T00:00:00+07:00 Copyright (c) 2025 Etika Filashofia, Muhammad Jalaluddin Usman