Strategic Tourism Development by the Municipal Government of Baucau, Timor-Leste
Abstract:
Purpose: This study examines the strategic development of tourism undertaken by the Local Government of Baucau Municipality, Timor Leste, with a focus on infrastructure, promotion, destination management, and human resource development.
Research methodology: This study uses qualitative methods to collect data through in-depth interviews with local government representatives, tourism industry stakeholders, local communities, and other relevant parties. Additionally, direct observations and document analysis were conducted to gain a comprehensive understanding of the tourism development strategies in the region.
Results: The study reveals that the Local Government of Baucau Municipality has implemented several strategies for tourism development. Promotion plays a key role, with the local government using both conventional and social media platforms to enhance the visibility of Baucau’s tourist destinations. Furthermore, human resource development is prioritized with the government providing training and education to improve the quality of service in areas such as customer service, destination management, and tourism business management. This study also highlights the impact of central government budget allocations to the Tourism Department in Baucau, which supports these initiatives.
Limitations: The research is limited by the scope of available data, particularly regarding the full impact of tourism initiatives and budget allocations, which may evolve over time.
Contribution: This study provides valuable insights into the strategic planning of tourism in Baucau Municipality, emphasizing the importance of a context-specific, comprehensive approach to tourism development. This serves as a reference for future efforts to improve tourism infrastructure, promotion, and human resource management in the region.
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Araújo, L. S., Torquato, B. G. S., da Silva, C. A., dos Reis Monteiro, M. L. G., dos Santos Martins, A. L. M., da Silva, M. V., . . . Machado, J. R. (2020). Renal expression of cytokines and chemokines in diabetic nephropathy. BMC nephrology, 21, 1-11.
Ashley, C., De Brine, P., Lehr, A., & Wilde, H. (2007). The role of the tourism sector in expanding economic opportunity: John F. Kennedy School of Government, Harvard University Cambridge, MA.
Budiyanto, M. A. K. (2010). Teknik pengembangan industri ekotourisme Kota Batu Propinsi Jawa Timur dalam perspektif kebijakan. Jurnal Teknik Industri, 11(1), 35-41.
Ghoshal, S. (2003). Miles and Snow: Enduring insights for managers. Academy of Management Perspectives, 17(4), 109-114.
Kennedy, P. S. J., Tobing, S. J. L., & Toruan, R. L. (2022). Marketing strategy with marketing mix for Lake Toba tourism destination. Journal of Sustainable Tourism and Entrepreneurship (JoSTE), 3(3), 157-174.
Kewuel, H. K., Martias, I., WU, A. P., Ismanto, M., Zurinani, S., Budiyanto, A., . . . Rahayuningtyas, D. (2020). The Exploration of Potential Tourism Sites in Gunungsari: A Preliminary Participation Action Research of Community Based Tourism. Journal of Tourism Destination and Attraction, 8(1), 23-32.
Li, P. K.-T., Chow, K. M., Cho, Y., Fan, S., Figueiredo, A. E., Harris, T., . . . Malyszko, J. (2022). ISPD peritonitis guideline recommendations: 2022 update on prevention and treatment. Peritoneal dialysis international, 42(2), 110-153.
Number, D. L. (2016). ant its fourth alteration of Decree Law Number
of the statutes of Municipal Administration and Authorities.
Okure, D. U. (2021). Sustainable Development of Domestic Tourism in Nigeria: The Role of Citizenship Education. ZIK Journal of Multidisciplinary Research, 4(1).
Pervin, M. T., & Zohora, F. T. (2023). The impact of training and development facilities on job commitment among entry-level employees: Bangladeshi RMG perspectives. Annals of Management and Organization Research, 5(1), 49-60.
Rajabi, A., & Ghalehteimouri, K. J. (2023). Application of Meta-SWOT method for tourism development planning of Farsi Island of the Persian Gulf Region. Journal of Sustainable Tourism and Entrepreneurship, 4(3), 189-204.
Ramdani, D., & Prayitno, Y. H. (2023). The leverage and company size impact on delay in the audit. International Journal of Financial, Accounting, and Management, 5(3), 265-279.
Saad-Filho, A. (2005). Neoliberalism: A critical reader: Pluto Press.
Tukan, E. N., & Dimoe, R. A. (2024). the role of the NTT Provincial Border Management Agency in Resolving Land Boundary issues between Indonesia and Timor-Leste (Case study in North Netemnanu Village). Journal of Social, Humanity, and Education, 4(3), 219-230.
Uchinlayen, U., Sarker, B. K., & Saha, S. K. (2022). Sustainable tourism development in Bangladesh: Challenges and opportunities to promote the Sundarbans. Journal of Sustainable Tourism and Entrepreneurship, 3(4), 305-318.
Vilanova, F., Sousa, D. A. D., Koller, S. H., & Costa, A. B. (2018). Adaptação transcultural e estrutura fatorial da versão brasileira da escala Right-Wing Authoritarianism. Trends in Psychology, 26, 1299-1316.
- Araújo, L. S., Torquato, B. G. S., da Silva, C. A., dos Reis Monteiro, M. L. G., dos Santos Martins, A. L. M., da Silva, M. V., . . . Machado, J. R. (2020). Renal expression of cytokines and chemokines in diabetic nephropathy. BMC nephrology, 21, 1-11.
- Ashley, C., De Brine, P., Lehr, A., & Wilde, H. (2007). The role of the tourism sector in expanding economic opportunity: John F. Kennedy School of Government, Harvard University Cambridge, MA.
- Budiyanto, M. A. K. (2010). Teknik pengembangan industri ekotourisme Kota Batu Propinsi Jawa Timur dalam perspektif kebijakan. Jurnal Teknik Industri, 11(1), 35-41.
- Ghoshal, S. (2003). Miles and Snow: Enduring insights for managers. Academy of Management Perspectives, 17(4), 109-114.
- Kennedy, P. S. J., Tobing, S. J. L., & Toruan, R. L. (2022). Marketing strategy with marketing mix for Lake Toba tourism destination. Journal of Sustainable Tourism and Entrepreneurship (JoSTE), 3(3), 157-174.
- Kewuel, H. K., Martias, I., WU, A. P., Ismanto, M., Zurinani, S., Budiyanto, A., . . . Rahayuningtyas, D. (2020). The Exploration of Potential Tourism Sites in Gunungsari: A Preliminary Participation Action Research of Community Based Tourism. Journal of Tourism Destination and Attraction, 8(1), 23-32.
- Li, P. K.-T., Chow, K. M., Cho, Y., Fan, S., Figueiredo, A. E., Harris, T., . . . Malyszko, J. (2022). ISPD peritonitis guideline recommendations: 2022 update on prevention and treatment. Peritoneal dialysis international, 42(2), 110-153.
- Number, D. L. (2016). ant its fourth alteration of Decree Law Number
- of the statutes of Municipal Administration and Authorities.
- Okure, D. U. (2021). Sustainable Development of Domestic Tourism in Nigeria: The Role of Citizenship Education. ZIK Journal of Multidisciplinary Research, 4(1).
- Pervin, M. T., & Zohora, F. T. (2023). The impact of training and development facilities on job commitment among entry-level employees: Bangladeshi RMG perspectives. Annals of Management and Organization Research, 5(1), 49-60.
- Rajabi, A., & Ghalehteimouri, K. J. (2023). Application of Meta-SWOT method for tourism development planning of Farsi Island of the Persian Gulf Region. Journal of Sustainable Tourism and Entrepreneurship, 4(3), 189-204.
- Ramdani, D., & Prayitno, Y. H. (2023). The leverage and company size impact on delay in the audit. International Journal of Financial, Accounting, and Management, 5(3), 265-279.
- Saad-Filho, A. (2005). Neoliberalism: A critical reader: Pluto Press.
- Tukan, E. N., & Dimoe, R. A. (2024). the role of the NTT Provincial Border Management Agency in Resolving Land Boundary issues between Indonesia and Timor-Leste (Case study in North Netemnanu Village). Journal of Social, Humanity, and Education, 4(3), 219-230.
- Uchinlayen, U., Sarker, B. K., & Saha, S. K. (2022). Sustainable tourism development in Bangladesh: Challenges and opportunities to promote the Sundarbans. Journal of Sustainable Tourism and Entrepreneurship, 3(4), 305-318.
- Vilanova, F., Sousa, D. A. D., Koller, S. H., & Costa, A. B. (2018). Adaptação transcultural e estrutura fatorial da versão brasileira da escala Right-Wing Authoritarianism. Trends in Psychology, 26, 1299-1316.