Pengaruh Kualitas Produk dan Harga terhadap Minat Beli Ulang Konsumen Hand and Body Lotion Marina di Kota Bandung
Jurnal Akuntansi, Keuangan, dan Manajemen
Purpose: This study aims to analyze the effect of product quality and price on consumer repurchase intention of Marina hand and body lotion in Bandung City.
Research methodology: This study used a quantitative approach with an online questionnaire...