JBPD

Article Details

Vol. 1 No. 1 (2021): Juli

Articles

Analisis Penerapan Bisnis Model Canvas pada Usaha Mikro Wirausaha Generasi Z

E Ericha Tiara Hutamy A Adelia Marham A Andi Naila Quin Azisah Alisyahbana N Nur Arisah M Muhammad Hasan
01 July 2021 Vol. 1 No. 1 (2021): Juli https://doi.org/10.35912/jbpd.v1i1.453
Abstract
01 Jul 2021

Purpose: This study aims to analyze the impact of the canvas model business concept on Generation Z micro-entrepreneurs.

Research Methodology: The research methodology used in this study is a descriptive survey to describe and explain how BMC is applied to generation Z micro-entrepreneurs. The data for this study came from informants who are Generation Z online business entrepreneurs. The data collection techniques are questionnaire-based.

Results: The research results indicate that the application of the business model canvas to micro-entrepreneurs in Generation Z is 83 percent, which indicates a favorable response from the respondents.

Limitations: The study's limitations or weaknesses stem from the research process; the researcher recognizes that a study must contain a deficiency and a great deal of weakness. One of them is in terms of the number of respondents who are only ten people in Generation Z micro-enterprises, which is, of course, insufficient to describe the actual situation.

Contribution: The purpose of this research is to develop a business strategy applicable to online micro-businesses by mapping the BMC's nine elements. It is anticipated that this research will increase revenue from product sales and broaden the market for Generation Z micro-entrepreneurs.

Keywords: Business Model Canvas Micro business Generation Z
How to Cite
“
Hutamy, E. T., Marham, A., Alisyahbana, A. N. Q. A., Arisah, N., & Hasan, M. (2021). Analisis Penerapan Bisnis Model Canvas pada Usaha Mikro Wirausaha Generasi Z . Jurnal Bisnis Dan Pemasaran Digital, 1(1), 1–11. https://doi.org/10.35912/jbpd.v1i1.453
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